There’s no hiding from it – TikTok is continuing to dominate the digital space, capturing attention, driving brand awareness and growing online communities – and we all want a piece of it.
Since the rise of creators such as Alix Earle, we’ve seen brands break the norm of traditional brand marketing and drive some significant conversation across the platform. But how do you harness it? We’ve got you covered!
First things first, to Business Account or not Business Account?
We hear it a lot – do we need to switch to a Business Account? And like all things, there’s no easy answer (sorry!)
A key consideration to this decision revolves around the sounds being used across TikTok – many of these are often covered by copyright and ownership.
A creator account allows you to create and share content with all the trending sounds and effects, while being mindful of key analytics and metrics – however, a business account limits you to royalty free sounds only, but if you’re caught using copyrighted sounds, you could be hit with quite a hefty fine.
Consistency, consistency, consistency
Yes we know, you’ve heard it time and time again (we have too..) – but staying consistent with posting is key to core growth and TikTok success.
Now this doesn’t mean you have to post everyday if your team capacity or brand strategy doesn’t correlate, but it does mean ensuring that you’re sticking to your agreed number of posts each week.
Include relevant keywords
Driven in a similar style to traditional SEO, TikTok currently drives content around keywords and key searches from consumers, to ensure we’re seeing and engaging with content that meets our needs.
This helps the algorithm “rank” your content on how well it suits the consumers’ searches and how they engage with it, as well as in some cases, assists in increasing the frequency your video is seen. You can see how your video is ranked by checking the search bar at the top of the video, as it plays on from your profile.
Be sure to include the relevant keyword in the caption, and on the video caption/text if applicable – but be sure not to keyword stuff by making them small or hiding them from view!
Test, trial and learn
Unfortunately, there’s no ‘one size fits all’ content focus or style that works for everyone across TikTok (we wish there was too!)
Take the time to test, trial and learn what works well for your brand across all the different variables. That means testing video length, video style and even sounds to discover what works best to engage your audience and grow your brand presence.
Keep a close eye on those key platform metrics, such as Video Views, Likes, Comments, Shares and Saves to understand how your content is performing. Remember, TikTok is best placed as an upper funnel tool – your conversions don’t usually come from here!
Use TikTok to edit
TikTok is driven by raw and authentic content, so while yes, your polished brand film looks great – it may not perform as well as you’d expect.
TikTok favours content that is shot, and edited in the app – occasionally rewarding it with increased reach and engagement. This includes shortening clips, adding sounds and including on-screen text using the in-app editor – signalling to all elusive algorithms that you’re prioritising their tools and creating content dedicated to the platform.
Be a part of the community
A secret you’ve probably heard time and time again, to see success on Social Media, you need to be social – and TikTok is no different.
Be sure to regularly spend time engaging with other creators on the platform, like and comment on their posts and showcase to the platform that you’re an active brand. This helps to signal to the platform that your content is worth pushing out to other consumers, increasing your overall reach and, ultimately, success.
Looking to get started?
Whether you’re an agency or a brand, we offer all the strategy, creative and production experience to deliver great results for your clients or business by leveraging TikTok for growth.
Get in touch today and discover how we can help you start your journey and reach Tiktok success.
