Breaking through the noise on social media can be a challenge for brands, with many turning to paid social in their overall marketing strategies – but is it worth partnering with a paid social agency like Hurricane Social?
Why paid social?
It was found by Smart Insights that as of Jan 2024, there were over 5.04 billion users across social media, making it a real challenge for brands to reach and engage their target audiences organically.
Due to this challenge, brands have turned to using paid social across key platforms such as Facebook, Instagram and TikTok to be seen on the platforms, engaged with by their audiences and even enhance the number (and sometimes value) of conversions on-site.
The Benefits of working with a paid social agency
Time Freedom
As a cost-effective addition to organic activations, paid social can enhance your brand presence across the platforms to increase your brand reach, loyalty and purchases – however, it can be time-consuming to plan, implement and regularly optimise campaign acuity for time-poor teams.
Working with a paid social agency means that you and your team can get back to what you do best.
Expert Knowledge
Working with a paid social agency means that your campaign activity is always in expert hands. With a breadth of knowledge of using the targeting, tracking and campaign options provided across the platforms (and yes, they’re all a little different),
With expert knowledge on hand, your agency team should also be able to share key recommendations to increase campaign effectiveness and in turn, results – to make you and your team look great internally.
Continuous Learnings
Continuously reaching your audiences where they spend the most time across the platforms, you’ll gain access to continuous learnings from your paid social agency.
This could be learnings around your audiences, including target audiences vs actual audiences, creatives and key messaging to enhance your conversions that can be applied to your other channels and activations.
Working with the right paid social agency
Much like any agency, there’s a large number of paid social agencies to work with on your campaigns (growing 54% in 2023 across the US alone), but how do you know which one is the right one for you, your brand and your team?
A great paid social agency will work as an extension of your in-house team, to help you work towards your overall goals and KPIs and use their knowledge to support you continuously.
If you’re on the search to begin your journey with paid social and partner with a paid social agency, talk to our expert team today.
