Avanti West Coast connects millions of passengers across the UK every year, running one of Britain’s most recognisable intercity rail networks. With a passionate team on the ground and a story worth telling, they came to us with a clear mission: bring their Organic Social to life in a way that genuinely reflects who they are.
Avanti West Coast needed an agency partner that could go beyond scheduling and stock content. They wanted authentic, high-quality social output that captured the real energy of the railway, the staff, the passengers, the journeys, and made it land across the platforms that matter.
We embedded ourselves into Avanti’s world.
Working closely with their in-house Social team, we built a structured quarterly process around core content pillars, awareness moments, and standout campaign opportunities. Regular in-person planning days keep strategy sharp. Shoot days on the network keep content real.
From surprising and delighting passengers to putting friendly staff faces front and centre, we film the moments that make Avanti Avanti, then shape them into video-first content built for Facebook, Instagram, YouTube Shorts, and LinkedIn.
It’s always-on social, driven by real time insight and a production process designed to keep Avanti ahead of the conversation, not catching up to it.
Since partnering with Avanti, the team have seen:
Follower Growth: +44.3% vs the previous period
Content Reach: +69.5% vs the previous period
Content Engagement: +49.8% vs the previous period
