Bupa & Dr Julie: Better Us, Better World

With a core focus on helping people live longer, healthier, happier lives and make a better world, the team at Bupa were on the search to position themselves as a key leader in workplace wellbeing globally.

Aiming to reach audiences across a range of platforms including Instagram, LinkedIn and YouTube, the campaign needed to be received by users in regions such as Australia, Latin America, the Middle East and Europe, we partnered with Hurricane Media to create an engaging campaign.

With a diverse range of audience members to target and engage, spanning different cultural backgrounds and work environments, we aimed to achieve this through several key strategies, prominently featuring the influence and expertise of Dr Julie Smith.

Dr. Julie Smith, a renowned clinical psychologist, bestselling author, and content creator, played a crucial role in creating engaging, multi-platform content that resonated with diverse audiences worldwide. Her deep expertise in mental health, combined with her relatable and engaging style, made her the perfect spokesperson for promoting workplace wellbeing.

We worked with Dr Julie to create a range of content bespoke to the key platforms audiences would be reached by the campaign. On YouTube, Dr. Julie’s shorts and longer videos provided in-depth insight into workplace well-being topics, appealing to viewers who prefer detailed and informative content. While TikTok was used to create bite-sized content that resonated with a younger, more dynamic audience. Her established presence on TikTok, with millions of followers, ensured immediate attention and engagement.

Alongside this, our expert team also leveraged Paid Social activation across TikTok Spark Ads to further amplify Dr Julie’s content, reaching an even wider audience.