A global brand supporting audience members with their health and health queries, the Bupa Health UK team were on the search to optimise their YouTube presence to reach new audiences, showcase their industry knowledge and leverage their evergreen content.
Our expert team undertook an on-platform optimisation project to increase the overall reach and awareness of the Bupa Health UK YouTube Channel, including up-to-date keyword research, playlist restructures and copy updates, amongst other optimisations.
Throughout the duration of the project, the Bupa Health UK YouTube channel also saw an update to the creative across its thumbnails and channel banner to create a more engaging visual appeal in the search results, bringing the channel more in line with current Bupa Group branding.
+595,000 Growth in Video Views
+7.1 Million Growth in Impressions
+1,300 Growth in YouTube Followers/Subscribers
