Jackson’s Art Supplies

Based in London, Jackson’s Art Supplies has been offering a vast range of fine art supplies since 2000 to artists globally.

Passionate about all things art, their expert team are driven by innovation and committed to sourcing and providing the finest art materials, alongside their own brand products. From paints, brushes, tools and surfaces, they’re a one stop shop for an artists’ needs.

With a growing customer base, Jackson’s were on the search to effectively utilise Paid Social campaigns to drive an increased number of Purchases via their website, while also growing brand awareness.

Our expert team leveraged campaigns across TikTok and Meta to reach audience segments, including their Expert Artists and Beginners/Art for Wellbeing audiences, using a full funnel approach.

Capturing attention in the feeds with a variety of content focuses, including a range of artists sharing their experience with their chosen medium and jaw-dropping focuses on their product ranges, we saw audiences interacting with standout creatives.

We also worked with the Jackson’s team to incorporate a Retargeting campaign, bringing users back to the website who hadn’t previously purchased, to ensure they’re engaged with the brand, as well as encouraging additional purchases.