Following the success of the Visions of the Future campaign in 2024, Osprey Charging sought to build on the campaign’s momentum and expand its reach this year.
Aiming to collaborate with nano and micro influencers on Instagram and TikTok, they focused on connecting with families across the UK.
With the aim of partnering with nano and micro influencers with highly engaged communities that mirrored the target audience, we worked closely with the Osprey team to curate a bespoke list of influencers to find the best-suited opportunities.
Managing the communication and content between Opsrey and each influencer, we worked with The Lawrences, Leanne, and Cassandra to create a collection of content featuring their little ones to reach key audiences, encourage engagement, and conversation.
With each video, the influencers’ little ones were asked what they think the future would look like, and what we do to get there, followed by an AI-generated image from the Opsrey Charging team.
